As a blogger, I have goals. One of them is to write data-driven posts. What better way to provide informative content to my readers?

Statistics about gambling provide a perfect opportunity to write just this kind of post. I came up with the idea for this post a couple of days ago. A friend of mine (also a blogger) asked forfeedback on his latest post.

Here’s what I told him:

Problem Gambling Intervention Services in New Zealand: 2005 Service-user statistics presents national problem gambling services statistics for the 2005 calendar year. Gambling-related harm is a social and health issue. Gambling debt and addiction. While gambling can be a source of entertainment, it can also cause serious money problems, addiction and debt. 0.5% of the UK’s adult population are problem gamblers. 15% of online gamblers have been gambling in the workplace in the past four weeks. 3.1% of gamblers have bet more than they can afford to lose.

The first three paragraphs—your introduction—are boring. Much of what you’ve written is bland to the point of being meaningless. For example, one of your sentences is “gambling games are part ofour culture”.

Well, yeah. So what?

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You want to include specific data about HOW those gambling games are woven into our culture. The best way to do this—especially in your introduction—is by sharing specific statistics and datapoints to catch your readers’ interest from the start.

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Here’s an example:

King Richard outlawed dice among his soldiers in 1190. Cervantes was writing about blackjack as early as the early 17^th century. The word lottery is derived from the Biblical conceptof “casting lots”.

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That’s a data-driven approach to explaining that gambling games are a part of our history.

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Of course, that’s a little bit of a digression. You want to read a post with gambling statistics that you NEED. I offer 7 of these statistics below, along with some commentary and analysisrelated to each of them.